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The Licensing Act 2003 Statement Of Licensing Policy January 2021

Irresponsible Drinks Promotions and Drunkenness on Premises

It is known that low cost alcohol sold in on and off trade premises increases alcohol consumption which can have an adverse effect on public health and lead to crime and disorder and public nuisance issues. The licensing authority through this policy would like to encourage the responsible consumption of alcohol and where there is evidence that the licensing objectives are being compromised or are likely to be compromised, the licensing authority will consider imposing controls on drinks promotions to deal with localised problems. These controls could include restricting the sale of super strength beer, lager and cider or the requirement to charge a minimum cost per unit of drink as part of a package of measures to deal with such problems.

The licensing authority would like to encourage operators to act sensibly in relation to drinks promotions including pricing, and to encourage licence holders and others working at the premises to familiarise themselves with the mandatory conditions relating to drinks promotions. These conditions prevent drinking games and the provision of unlimited or unspecified quantities of alcohol for free or for a fixed or discounted price.