Stockton-on-Tees Local Area SEND and Alternative Provision Strategy Delivery Plan - November 2025 to December 2026
2.2 Further develop our Local Offer
How will we do this?
| Action | Timescale |
|---|---|
Refresh local offer brand. Redesign the interface within accessibility standards. Restructure content using intuitive categories, by age, need or service type. Implement a robust search function. | April 2026 |
Establish the Local Offer as the "front door" for all Special Educational Needs and Disability (SEND) related information and support in Stockton. Integrate a chatbot or smart assistant to answer common questions, guide users, and reduce navigation friction. | December 2026 |
Leads
Leads include:
- SEND Engagement and Data Coordinator
- Head of Digital and Systems
How will we know its working?
- Local Offer has a clear visual identify that translates across multimedia platforms
- new landing page created
- site analytics demonstrate an increase in use, increased visits to the Local Offer site and enquiries via Local Offer
- improved visibility in search engines
- learning from AI trial informs future smart assistant projects across council
- local campaign delivered to raise awareness of local offer
- reducing enquiries and calls as information is available and being used
Working in partnership
Partners involved include:
- Digital Service
- Stockton-on-Tees Borough Council Communications Service
- Stockton, Parent Carer Forum
