Holidays Are Fun annual report 2024 to 2025
Communications and marketing
Communications material during 2024 to 2025 included a school communications toolkit to utilise online and in emails, news releases, social media posts, adverts in a local "positive news" newspaper, targeted emails to parents who have previously booked on the Holiday Activities and Food (HAF) programme, direct emails to staff working with children and families, printed leaflets, posters and pull up banners displayed in community venues and adverts on digital screens in Stockton High Street and Tees Active leisure venues.
The programme has also been promoted on the Council's website, in our Keeping You in Touch weekly staff newsletter, The Loop, and in our regular stakeholder communications to town and parish councils. The HAF programme is also highlighted on our cost-of-living advice webpage and a regular feature in Stockton-on-Tees News.
It was also promoted in the weekly voluntary, community and social enterprise (VCSE) bulletin so that local charities and community groups could promote to the families they support.
In Summer 2024 we worked with Roseberry Community Consortium who created a new promotional video to showcase the breadth of activities available across the Borough.