Businesses are throwing their weight behind a campaign launched to shine a positive light on Stockton-on-Tees.
The Positively Stockton-on-Tees campaign has already attracted hundreds of contributions from members of the public.
A website - www.positivelystocktonontees.co.uk - and social media accounts have been set up so people across the region and beyond can show their love for the Borough by sharing photographs, videos and stories.
And now, thanks to donations from local businesses, the best submissions are set to be rewarded in a monthly prize giveaway.
The campaign was launched as a light-hearted response to television producers' decision to film the next series of Channel 4's Benefits Street in the Borough.
The series is expected to air in March and is likely to feature a less than flattering portrayal of the Borough.
Leader of Stockton Council, Councillor Bob Cook, said: “We came up with this campaign to create a space where people can share their views on what they love about Stockton-on-Tees and we’ve been delighted with the response so far.
“It’s so encouraging to see local businesses getting behind this celebration of all that is good about our Borough by donating prizes to recognise what they consider to be the best contribution of each month.
“The first of the monthly prizes will be awarded at the end of this month and has been provided by bosses at Wynyard Hall, who have very kindly pledged an afternoon tea for four people.
“We’d like to thank them, as well as the other businesses that have come forward, for their very kind donations and of course we’d love to hear from any more businesses that want to get involved.
“We’ve said from the off that we want the public to take up the mantle of getting this campaign off the ground and we’ve received some wonderful stories and photographs from people across the Borough.
“Whether you're from Stockton, Billingham, Yarm, Thornaby, Norton or Ingleby Barwick, we'd love you to get involved!”
Wildcats of Kilkenny frontman and proud Stocktonian, Mike McGrother, added: “What has been lovely about the response so far is the overwhelming reaction has been united across the Borough – and beyond.
“We may not have the revenues and reach of Love Productions – but what we will do in response is a much ‘lovelier’ production all round. Let the smiles begin!”
To find out more about the Positively Stockton-on-Tees campaign, and how to get involved, visit: www.positivelystocktonontees.co.uk or www.facebook.com/positivelystocktonontees or follow the campaign on Twitter @positivelySOT