Stockton Council is raising the profile of its fostering campaign and encouraging local people to think about fostering - thanks to its bin wagons.
The Council's award-winning 'Put Yourself in the Picture' fostering campaign has already helped increase enquiries about fostering by 130 per cent since its launch last year.
Now, the campaign poster, designed by a looked after child is to appear on the side of the Care for Your Area refuse wagons.
Councillor Ann McCoy, Stockton Council's Cabinet Member for Children and Young People, said: "We have found that people who are thinking about fostering don't always contact us straight away so it is important to keep our message at the forefront of people's minds. The Care for Your Area wagons are a great and high-visibility way of promoting the fostering campaign as they drive around the Borough."
Stockton's foster carers and social workers have been a driving force behind the fostering campaign in its first year and those involved have urged anyone with the slightest interest in fostering to get in touch and start the conversation.
Foster carer Janet Bare says: "I've been fostering for Stockton Council for eight years and have really enjoyed the experience. I would definitely encourage anyone thinking about fostering to find out more and make sure they don't rule themselves out before speaking to the team, as foster carers come from all walks of life."
In Stockton Borough, the Council looks after around 300 children and young people but, as more and more children are coming into care, more foster carers and adoptive parents are required to meet their needs.
Stockton Council's adoption service has also recently been judged 'outstanding' in an inspection carried out by Government watchdog Ofsted.