Councils across the North East are joining together for the first time to combat the rising number of children in care in the region by encouraging more people to consider fostering.
Ten local authorities from across the region have joined forces to produce a radio campaign which is currently being aired on three regional radio stations.
The joint campaign comes at a time when the Fostering Network estimates that 400 new foster families need to be found in the North East over the next 12 months to avoid a crisis in foster care in the region.
The ten councils collaborating on the radio campaign hope to attract more people to fostering and drive home the message that there is no 'typical' foster carer.
Councillor Ann McCoy, Stockton Council's Cabinet Member for Children and Young People, said: "It is encouraging to see local authorities in the North East with the same goal, coming together to encourage more people to foster in the region.
"As a local authority foster carer, you will become part of a professional team with a wide support network. You will receive financial support and training to guide you through your journey as well as experiencing the emotional rewards that being a foster carer brings."
In Stockton Borough, the Council looks after around 300 children and young people but, as more and more children are coming into care, more foster carers and adoptive parents are required to meet their needs.
To find out more about fostering and adoption, call Stockton Council's Child Placement team on (01642) 526218 or visit www.stockton.gov.uk/fostering or www.stockton.gov.uk/adoption